Airlines Websites Evaluation Around the World
نویسندگان
چکیده
This paper focuses on the airline industry on the Web and develops a customer-oriented airline site evaluation framework (ASEF). ASEF is specificoriented towards the airline sites. It may be useful not only to users that purchase airline services via Internet but also to designers and developers of airline websites. It may be used as a guide in order to improve their services considering all quality criteria. Furthermore, the paper evaluates the sites of thirty major airlines across all over the world. Guidelines and proposals for sites’ improvement are given.
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